Privacy Policy

Last updated: September 19, 2026

Lume Apparel (“Lume Apparel,” “we,” “us,” or “our”) operates lumeapparel.online and provides related products and services, including our online store, customer support, marketing communications, and other interactions with you. Collectively, these are referred to in this Privacy Policy as the “Services.”

This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website, place an order, create an account, contact us, subscribe to our communications, or otherwise use our Services.

By using our Services, you acknowledge that you have read this Privacy Policy. If you do not agree with it, please do not use the Services.

1. Personal Information We Collect

The personal information we collect depends on how you interact with Lume Apparel.

Information You Provide Directly

We may collect information you submit to us, including:

Your name, billing address, shipping address, email address, and telephone number.
Account details, such as your username, password, preferences, and saved information.
Order information, including the products you purchase, return, exchange, or ask about.
Payment and transaction information. Payments are processed by our payment providers, and we generally do not directly store complete payment-card details.
Customer-support communications, including messages, questions, reviews, feedback, and other information you choose to provide.
Marketing preferences, such as whether you want to receive email, SMS, or other promotional communications.
Any other information you voluntarily provide through forms, surveys, promotions, contests, or communication with us.

Information Collected Automatically

When you visit or use our website, we and the companies that help us operate it may automatically collect certain information, including:

Your IP address.
Browser type and version.
Device type, operating system, and device identifiers.
Website pages viewed and links clicked.
The date, time, and duration of your visit.
Referring website or source.
General location information derived from your IP address.
Shopping activity, such as items viewed, added to your cart, or purchased.
Information collected through cookies, pixels, tags, and similar technologies.

Information Received from Other Parties

We may receive information about you from companies that help us provide the Services, including:

Shopify, which hosts and powers our online store.
Payment processors and financial institutions.
Shipping, fulfillment, and delivery providers.
Marketing, advertising, and analytics providers.
Customer-support and communication providers.
Social media platforms when you interact with us through those platforms.
Fraud-prevention, security, and identity-verification providers.

The information we receive is handled in accordance with this Privacy Policy.

2. How We Use Personal Information

We may use personal information to:

Provide, operate, and improve our Services.
Process payments and complete orders.
Arrange shipping, delivery, returns, refunds, or exchanges.
Create and manage customer accounts.
Send order confirmations, delivery updates, and other transactional messages.
Respond to questions and provide customer support.
Personalize your shopping experience and recommend products.
Understand how customers use our website.
Improve our products, website, marketing, and customer experience.
Send promotional communications when permitted by law.
Measure the performance of advertising and marketing campaigns.
Detect, investigate, and prevent fraud, misuse, security incidents, and illegal activity.
Protect our customers, business, website, and legal rights.
Comply with applicable laws, regulations, court orders, and lawful government requests.
Enforce our terms, policies, and agreements.
Complete a business transaction, such as a merger, acquisition, reorganization, financing, or sale of assets.

Where required by law, we process personal information based on your consent, the performance of a contract with you, compliance with our legal obligations, or our legitimate business interests.

3. Cookies and Similar Technologies

We use cookies and similar technologies to operate our website, remember your preferences, understand website activity, improve performance, and support advertising and marketing.

Cookies may be used to:

Keep the website and checkout functioning properly.
Remember items in your shopping cart.
Remember your preferences and account settings.
Analyze website traffic and performance.
Understand how visitors interact with our store.
Personalize content and advertising.
Measure the effectiveness of marketing campaigns.
Help detect fraud and maintain security.

Some cookies are necessary for the website to function. Other cookies, including analytics or advertising cookies, may be optional depending on your location.

You can manage cookies through your browser settings and, where available, through our website’s privacy or cookie controls. Blocking certain cookies may affect how some parts of the website work.

4. How We Disclose Personal Information

We may disclose personal information to third parties when reasonably necessary to operate our business and provide the Services. These parties may include:

Shopify: Our store is hosted by Shopify, which processes personal information to provide the commerce platform and related services.
Payment providers: Companies that securely process payments and help prevent fraudulent transactions.
Fulfillment and delivery providers: Companies that prepare, ship, track, and deliver orders.
Technology providers: Website hosting, data storage, security, analytics, account-management, and technical-support providers.
Marketing and advertising providers: Companies that help us send communications, display advertising, personalize content, or measure campaign performance.
Professional advisers: Accountants, auditors, insurers, attorneys, and other professional service providers.
Government and legal authorities: When disclosure is required by law or reasonably necessary to protect rights, safety, and security.
Business transaction participants: Potential buyers, investors, lenders, advisers, or other parties involved in a merger, acquisition, financing, restructuring, bankruptcy, or sale of some or all of our business.

We may also disclose information at your direction, with your consent, or when you intentionally interact with a third-party service.

Third parties may process information under their own privacy policies. We encourage you to review those policies before providing information directly to them.

We may work with advertising, analytics, and social media companies to understand activity on our store, measure marketing performance, and present advertisements that may be more relevant to you.

Depending on where you live, some disclosures for targeted advertising may be considered a “sale,” “sharing,” or use of personal information for targeted advertising under applicable privacy laws, even when no money is exchanged.

Where required, you may have the right to opt out of these activities. You can submit a request using the privacy controls available on our website or by contacting us using the information below.

If supported by your browser and required under applicable law, we may also recognize an opt-out preference signal such as Global Privacy Control.

6. Marketing Communications

If you subscribe to our marketing communications, we may send you news, product updates, offers, and other promotional content.

You can unsubscribe from marketing emails by using the unsubscribe link included in the message. If you receive SMS marketing, you can follow the opt-out instructions provided in the message.

Even if you opt out of promotional communications, we may still send non-promotional messages relating to your account, purchases, deliveries, customer-service requests, or other transactions.

7. How We Protect Personal Information

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no online system, transmission method, or storage technology is completely secure. We therefore cannot guarantee absolute security. Please protect your account credentials and avoid sharing your password with anyone.

If you believe your account or personal information may have been compromised, contact us promptly.

8. Data Retention

We retain personal information for as long as reasonably necessary to:

Provide the Services.
Maintain your account.
Complete transactions and provide support.
Meet accounting, tax, regulatory, and legal obligations.
Resolve disputes.
Prevent fraud or abuse.
Enforce our agreements.

The retention period may vary based on the type of information, why it was collected, and applicable legal requirements. When information is no longer needed, we may delete or anonymize it, subject to legal and technical limitations.

9. Your Privacy Rights

Depending on where you live, you may have some or all of the following rights:

The right to know whether we process your personal information.
The right to request access to the personal information we hold about you.
The right to request correction of inaccurate information.
The right to request deletion of your personal information.
The right to receive a portable copy of certain information.
The right to restrict or object to certain processing.
The right to withdraw consent when processing is based on consent.
The right to opt out of targeted advertising or the sale or sharing of personal information, where applicable.
The right to appeal our decision regarding a privacy request.
The right not to receive discriminatory treatment for exercising your privacy rights.

These rights are subject to exceptions and limitations under applicable law.

To exercise a privacy right, contact us using the details in the “Contact Us” section. We may need to verify your identity before completing your request. An authorized agent may submit a request on your behalf where permitted by law, but we may require evidence of the agent’s authority.

If we cannot fulfill your request, we will explain the reason when required by law.

10. International Data Transfers

Lume Apparel, Shopify, and our service providers may process or store personal information in countries other than the country where you live.

Privacy laws in those countries may differ from those in your jurisdiction. Where required, we or our service providers use recognized legal safeguards for international transfers of personal information.

11. Children’s Privacy

Our Services are not intended for children, and we do not knowingly collect personal information from children under the age required by applicable law.

If you are a parent or legal guardian and believe a child has provided us with personal information, please contact us. We will review the request and take appropriate action.

12. Third-Party Websites

Our website may contain links to websites, apps, or services operated by third parties. We do not control those services and are not responsible for their privacy, security, or content.

This Privacy Policy does not apply to information you provide directly to third parties. We encourage you to review their privacy policies before interacting with them.

13. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our practices, Services, technology, or legal obligations.

When we make changes, we will post the updated policy on this page and revise the “Last updated” date. If required by law, we will provide additional notice or request your consent.

14. Complaints

If you have concerns about how we handle your personal information, please contact us first so we can review and address them.

Depending on where you live, you may also have the right to submit a complaint to your local data-protection or privacy authority.